In the world of horseracing, a ‘Tack Room’ is a room in a stable where bridles, saddles, racing silks and accessories are kept.  We like to think it’s an apt name for our stylish collection of racewear, designer clothing, homewares and accessories for women.  

The Tack Room rounds up an impressive lineup of designer labels and some great millinery talent. The stable of brands includes; Samantha Wills, Mavi Jeans, Binnywear, Pasduchas, Lola, Bird and Kite, Maison Scotch, Seduce, and Elk Accessories.

Founded in 2012, the journey began when The Tack Room’s signature boutique was opened in Longreach in Western Queensland. The beautifully curated collection of millinery, racewear and designerwear was an instant hit with the fashionable and discerning women of the west.  

Outfits from The Tack Room continue to woo the crowds and the judges from the catwalks of many racetracks across the country.  “We found we were sending deliveries all over Australia through our Facebook and Instagram following, so naturally, the online store was born, and the next exciting stage began in 2016”.

The Tack Room values supporting local; small business, designers, and other businesswomen in rural parts of the country.  Infusing her personal style across the business from buying to social media messaging, Ele loves to showcase the collection on location in the outback, with local models, horses and photographers, “it’s a wholesome approach to running a global business from my home in the country”.


Ele Deane

Founder & Creative Director

A romantic of heart and devotee of bohemian luxe style, you’ll find Ele relaxed in a pair of Spanish high top boots, with tousled hair and layered in Samantha Wills jewellery. 

A beef cattle grazier in Western Queensland and mother of 3 small children, Ele’s heart and roots are firmly planted in the paddock with her young family. Chasing the dream to create an exciting fashion and homewares business reveals another passionate layer of her creative soul. 

After winning the QRRRWN Business award in 2014, the business has continued to grow with the addition of the stylish new e-boutique enabling the collection to be available globally.  Ele’s dream continues.

Investing in positive people is the key to her success.  The small, dedicated and talented team make the wheels turn and the ride so incredibly enjoyable. 

A woman who is always looking for inspiration, Ele admires the resourcefulness of other young women chasing their business dreams!  Running a business from a rural location has amazing lifestyle benefits, and it’s the girls you meet along the journey that open your life to endless possibilities. 


LISA Barrett

Store Manager & Stylist

A very talented curator, Lisa understands shape, cut and colour, and creates the winning looks.   A true customer service professional, you’ll find Lisa buzzing around the store making life beautiful.  

Her personal style is flamboyant and chic, she is always effortlessly glamourous.  Lisa also has an unflinching obsession with Samantha Wills jewellery.

She knows the value of a statement piece, and loves to see her Customer’s personal style and their unique ensembles gracing the racetrack fashions.  Lisa styles the shoots, manages the running of the store and the customer service department of our e-boutique.